PR & STORYTELLING
Strategic PR Program Development
Message Writing and Creation
Media Relations
Media Training
PROJECT MANAGEMENT
Timeline and Budget Management
Client, Account and Internal Team Management
ENGAGEMENTS & SPECIAL SERVICES
Strategic Partnerships and Sponsorships
Influencer Alignment
Event Development
Maternity Leave Coverage
I have over a decade of strategic communications experience at some of the top independent public relations agencies in the country, including OLSON Engage in Chicago and Los Angeles, and Dan Klores Communications (DKC) in New York. In 2016, I launched Amy Kaske Berger PR and Communications Consulting, working with consumer brands eager to raise awareness in the marketplace.
Prior to starting my own PR and Communications consultancy, I was a Director at OLSON Engage where I led strategic programming for top-performing consumer brands including Wrigley (Orbit gum, Extra gum, Juicy Fruit gum), SkinnyPop, Quaker, Old Navy, Kayak.com, Naked Juice, TiVo, and others. Here, I designed and lead strategic PR programming, with areas of expertise including media strategy and outreach, influencer and celebrity partnerships, event development, account and project management, social media marketing, and reputation management. As a manager, I implemented and oversaw cross-discipline, interagency teams and internal agency team development and mentoring and hiring initiatives.
Before joining OLSON Engage, I developed programming at Dan Klores Communications (DKC) in New York City, where I managed lifestyle and hospitality clients including Peroni, Dylan’s Candy Bar, Gen Art, FTD.com, Hotel Victor and Sagamore Hotel. I oversaw client participation and celebrity attendance at high-profile events such as New York Fashion Week, South Beach Wine & Food Festival, and The New York Stock Exchange, in addition to red carpets and product launch events.
Prior to DKC, I managed Kate Spade’s flagship retail store in New York’s Soho neighborhood, developing a roster of personal clients and managing in-store PR and event logistics.
Clear and timely communication, both internal and external
Strength in working in dynamic, fluid, flexible environments
Solution-oriented problem solver
Keen attention to detail
Ability to listen and remember
Keep focus on the bigger picture and goals
Honesty above what just sounds good
Can use industry jargon but don't rely on it
Wildly accountable and responsive
amy@amykaskeberger.com
Or contact me via the form below.
AMY KASKE BERGER
PR & COMMUNICATIONS CONSULTING
I’m a Public Relations and Communications Expert who designs PR and communications strategies and programming to help brands raise profiles, reach ideal audiences and remain memorable.
I’m a former big PR agency manager who believes in the power of partnership and collaboration, and I value my clients' and counterparts’ positions, opinions and goals.
I offer customizable services and flexible working arrangements to best support your team and your brand.
Consulting directly for brand teams and entrepreneurs
or
Collaborating with agencies, as an extension of an internal team
How can I support your brand? If you're seeking something you don't see listed here, let's discuss.
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Amy has over a decade of strategic communications experience at some of the top independent public relations agencies in the country, including OLSON Engage in Chicago and Los Angeles, and Dan Klores Communcations (DKC) in New York.
Prior to starting her own PR and Communications consultancy, Amy was a Director at OLSON Engage where she led strategic programming for top-performing consumer brands including Wrigley (Orbit gum, Extra gum, Juicy Fruit gum), SkinnyPop, Quaker, Old Navy, Kayak.com, Naked Juice, TiVo, and others. To build brand reputation and drive awareness for her clients, she designed strategic PR programming, leading media strategy and outreach, influencer and celebrity partnerships, event planning and execution, social media marketing, and reputation management, including thought leadership, strategy, crisis management and consulting. Throughout her agency work, she managed cross-discipline, interagency teams and internal agency team development and mentoring and hiring initiatives.
Before joining OLSON Engage, Amy developed programming at Dan Klores Communications (DKC) in New York City, where she managed lifestyle and hospitality clients including Peroni, Dylan’s Candy Bar and Dylan Lauren, Gen Art, FTD.com, Hotel Victor and Sagamore Hotel in Miami. She oversaw client participation and celebrity attendance at high-profile events such as New York and Los Angeles Fashion Weeks, South Beach Wine & Food Festival, and The New York Stock Exchange, in addition to red carpets and product launch events.
Prior to DKC, she managed Kate Spade’s flagship retail store in New York’s Soho neighborhood, developing a roster of personal clients and managing in-store PR and event logistics.
Amy lives in Chicago with her husband and two daughters. In her spare time, she loves to travel (currently at 21 countries visited), discover new breweries and wineries, shop for vintage clothing and antiques, and hosting family and friends in her home.
PR & STORYTELLING
Strategic PR Program Development
Message Writing and Creation
Media Relations
Media Training
PROJECT MANAGEMENT
Timeline and Budget Management
Client, Account and Internal Team Management
ENGAGEMENTS & SPECIAL SERVICES
Strategic Partnerships and Sponsorships
Influencer Alignment
Event Development
Maternity Leave Coverage
